The Communication award is presented to the most innovative ICT solution supporting or providing any form of communication service.
Any application software, hardware and infrastructure or its combination that relates with any transmission of signs, signals, writing, images, sounds, voice, video, data, or intelligence of any nature by digital or analog, electromagnetic or electronic signals through existing and emerging media (e.g., radio, telephone, television, facsimile, SMS, MMS, GPRS, Internet, WiFi, WiMax, 3G, LTE, Bluetooth, RFID, NFC, IPTV).
The application must be developed specifically for the communications industry.
The entry will be judged on five criteria, each examining two attributes:
|Criteria Weighting||Criteria||Attributes||Attributes Weighting||Description|
| 20%||Uniqueness||Technologies & Innovation|| 60%||Demonstrates a good level of creativity in deploying appropriate technologies to develop the product, with a good mix of functions and features and focus on customer-centricity.|
|Trend Setting|| 40%||Product demonstrates good capability to solve a specific problem in the local country environment and there is no similar product in the Asia Pacific market.|
| 25%||Market Potential||Market Share & Potential|| 60%||The product has a good market share in the domestic market and has some market potential in the regional and/or international markets, has a good product growth path, e.g. likely to evolve into more diversified product addressing different needs, as well as a high potential to take over the market share from competing products.|
|Business & Financial Model/Strategy|| 40%||Product positioning and marketing demonstrate defined and realistic business and financial management strategies.|
| 25%||Functionalities/Features||User Requirements|| 50%||The features of the product:|
- fulfil all user requirements
- show good evidence of implementation from the customer
- empowers most users to accomplish their tasks easily and efficiently, and
- are designed to provide scalability and expandability for changing technologies and approaches.
|Compatibility & Interoperability|| 50%||The product is compatible and interoperable with most of the other systems in the market.|
Application of Technology
|Content & Standards|| 60%||The product has a good deployment of latest technology; satisfies the standard of CMM/ISO; provides some degree of compliance to target usage requirement; and/or has won awards locally/regionally/internationally.|
|Product Stability & Reliability|| 40%||The product has been proven to be a stable and reliable product by end-users consistently.|
| 10%||Presentation||Organisation of Presentation|| 50%||The presentation communicates the key merits of the product clearly, effectively, informatively and in an attractive manner.|
|Enquiries|| 50%||Demonstrates thoughtful consideration of the question and provide good, clear and consistent competence in responses.|